Resiliency And DRaaS: A Great Match For MSPs

It may be easy to confuse business continuity with resiliency, but there’s a big difference. Resiliency means the ability to react and adapt quickly to disruptions, so you can return to or maintain normal business operations. 

  • March 24, 2021 | Author: Todd Hyten
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If 2020 was the year for business continuity to return to prominence, 2021 may be the year resilience takes an equal place in the minds of CEOs and CIOs. 

It may be easy to confuse business continuity with resiliency, but there’s a big difference. Resiliency means the ability to react and adapt quickly to disruptions, so you can return to or maintain normal business operations. 
 
The speed of recovery is more than a “nice to have.” It can be a distinct advantage over competitors, as well. 
 
For MSPs looking for a key differentiator in a crowded market, speaking to the need for resiliency is a big plus. Disaster Recovery-as-a-Service (DRaaS) is a fast-growing market because of the hole it fills in continuity plans—the need for increased availability, while quickly preventing data loss.
 
The DRaaS market is projected to grow to $13.02 billion between 2020 and 2025, at a compound annual growth rate of 15.3 percent, according to market researcher IndustryARC. Other estimates vary, but all show strong growth and momentum in DRaaS. 
 
Offering DRaaS also puts the MSP in a solid position compared to competitors.
  • It puts the MSP into a discussion on protecting the client’s most valuable assets (core and sensitive data).
  • The MSP gains a key “seat at the table” in many continuity, security and data discussions.
  • The MSP gains a valuable source of recurring revenue.
  • In the event of a real emergency and use of DRaaS, the MSP can show the full value of their expertise.
  • As a provider of such a critical service, the MSP will be seen as a trusted partner—not just another MSP.
Of all the reasons, the most tangible benefit is recurring revenue. But there’s more to recurring revenue than what it adds to the bottom line. As many MSPs know, providing real value to their customers comes at a closer level of partnership. DRaaS may be one of the best ways to achieve that. 

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