The Business Continuity Center

A recent webinar presented by StorageCraft, an Arcserve company, identified major pain points for MSPs in the data backup and protection business.

It’s not just “an IT issue” when an organization can’t access its data. Everyone in the organization is affected, from the CEO to line of business employees.   

For those enterprise clients storing their data on-premises, replicated data creates is creating real costs. 

Backed-up enterprise data is both the potential lifeline key to overcoming ransomware attacks—and a new vulnerability if not protected. 

For MSPs, this may be a perfect time to re-engage with SMB clients about their data management and backup as they try to ramp up, and they need the help.

It helps to remind clients that business continuity plans work best when data protection and recovery sit at the core. It’s one thing for a client to scramble to keep in touch with their customers when the grid is down; it’s another when employees can’t access their email, CRM systems or app suites when the power is back on.